Sustain Environmental Awareness Campaign
Sustain is an environmental awareness campaign and website developed in order to help show people that a sustainable lifestyle is worth seeking out. The target audience consists of ages 25-40 and those that are graduates of higher education making their way in their selected field. The goal of the campaign is to show how easy and impactful simple lifestyle changes can be when thinking about sustainability. The deliverables are a responsive website and a full print and social media campaign. These goals were met by employing a unique way of looking at the idea of sustainability, as well as framing the idea of the "american dream" as a failing concept.
