This was one of the early iterations that used an ailment-based keyword in the main headline. Imagery is light, soothing and reassuring.

This iteration had a more general, multi-purpose approach with a larger call-to-action and heavier sidebar content. Imagery became more technology focused.

This is the final client-approved design. It ended up with less prominent imagery and multiple call-to-actions leading to separate, highly-targeted areas of Medco's web properties and business units.