Because every girl's skin condition is different, it is important to find the skin cleanser that is a perfect match. Clean and Clear's Oil-Free Clenser has the solution with its range of facial cleansers to suit every skin type. 

 

In line with this, girls get to compete for their moment of stardom by answering a series of personality questions. The girls who are found to have the 'perfect match' in personalities with our line-up of celebrities, will have the opportunity to co-host with the local celebrities in a series of 'how to' videos.

Clean and Clear wanted to promote their new cleanser that keeps skin oil-free for up to 8 hours. But how to we demonstrate that through engagement with young teenage girls?

 

The idea - Girl-A-Thon. An Amazing Race-type marathon where girls get to do fun things around the Golden Triangle of KL city for 8 hours. But first, they are required to wash their faces with the oil-free cleanser. From karaoke, to bowling, to shopping and taking creative selfies, the girls are to complete each task confidently as teams of best friends are selected to win great prizes. 

The winning team of best friends will get to be the new models for Clean and Clear along with great prizes.