PSA CAMPAIGN
In this project we were asked to design three posters for a PSA ad campaign. The three posters are to resemble one another, but also be distinct from one another. We were also supposed to use creative strategies that we were taught earlier in the class. The creative strategies used in my project are combination and metaphor.
I chose to represent bee awareness. One out of three bites of our food depends on pollination. Beehives have decreased from 6.5 to 2.5 million. People can help by feeding our hard-working bees and planting bee-friendly flowers and herbs.
The headline is intended to catch the attention of the people and the copy text is to tell them how they can help and what website they can visit for further information.
The Creative Strategy used - Combination. I choose to combine a bee with a flower.
The Creative Strategy used - Combination and Metaphor. I choose to combine a bee with a flower. I also minimized the black portions of the bee to represent the disappearing bees and flowers.
The Creative Strategy used - Combination. I choose to combine a bee with a flower placed in the wing.
Mockup Credit- <a href="https://www.freepik.com/free-psd/street-poster-mockup_1435871.htm#query=poster%20and%20billboard%20mockup&position=6&from_view=search&track=ais">Image by yeven_popov</a> on Freepik
