Connecting Through Art
Agency: MOI Global
Client: UBS
Global Executive Creative Director: Mervyn Chan
Senior Art Director: Siow Hansheng
Art Director: Clarissa Lim
Senior Copywriter: Sadat Osman
Accounts Director: Teresa Goh
Account Manager: Dave Wong
What it is
An immersive space that evolves as each visitor adds their story to the mix.
How it works
The Public Space will be fitted with multiple screens. Each screen will play videos of people across the world — public, ART SG personnel, artists, Optimus Foundation beneficiaries etc. — as they share stories about how art has played a part in their lives. Visitors will have the opportunity to record or create their own clip, which will be vetted before being added into the media loop. This demonstrates how UBS connects diverse conversations and experiences at ART SG.
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UX/ UI
