Sephora Favorites Packaging
Holiday 2013
Holiday 2013
This set of boxes is a program developed for Sephora during holiday for their brand Sephora Favorites. The kits share similar finishes and sometimes structures to create a cohesive look for brand consistency. The color palette is berry inspired. The box structures are mostly a hinge style. The finish of the box is foil paper with a pantone overlay and the sleeve has a custom designed laser cut pattern. A custom cosmetic bag was created with the same laser cut pattern and finishes to create a cohesive look and feel for the whole program.
This is the mood board I presented to the client during the conceptualization stage of this holiday program.The board shows seasonal trend forecasting with images taken from trend sites as well as fabric & paper samples to better show how these trends can be translated into their packaging.
