Weston Fuller's profile

AVANOS HEALTHCARE

AVANOS MEDICAL
"Breathe"
BREATHE, still life photography assets created for the global healthcare campaign for Avanos Medical. 

The concept for the campaign was developed by the Parker White Agency who wanted a classic black and white timeless feel to the images, depicting Respiratory Therapists (RT) as the hero in a collage of activities from their everyday life, showing how they "breathe" life into their own life and those they help in the medical community. The concept was post Covid so it was important to show the portraits without face masks and for there to be a visible emotional connection with patients and the activities. 

THANK YOU!
AVANOS HEALTHCARE
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AVANOS HEALTHCARE

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