The challenge for this project was to design a modern, approachable, and trustworthy brand identity that aligns with the Biogena brand. 

The typographic brandmark, formed by a ligature between the letters “B” and “N,” represents the app’s mission of helping users keep track of their health.

Bionary’s color palette is a composition of natural and warm tones associated with health and wellness. We used Biogena blue as the main color to maintain coherence with the mother brand and developed a series of gradient compositions for each section of the app.

The avatar feature gives the app a more human and personal approach. Three flat lines start moving when the app wants to inform the user of a new message or reminder.

By implementing a cohesive design strategy, Bionary’s brand identity has been successfully established as a trustworthy and approachable health app that users can rely on.