Razer Blackwidow V4 Pro
FULL-BLOWN BATTLESTATION IMMERSION
Empower your play with a centerpiece that elevates your entire setup. Enter the next phase of battlestation evolution with the ultimate mechanical gaming keyboard. Take full command with a set of features designed for advanced control, and enhance your immersion with full-blown Razer Chroma™ RGB.
Concept
ROOT
Having ultimate RGB customizability and control, we draw parallels between the Blackwidow V4 and Root - A superuser account (aka an admin, administrator, and gatekeeper) on a computer/network that has complete authority over everything.
Showcasing a multi-sensory game-centric perspective in which the Blackwidow V4 is the cheat key that controls the whole computer operating system. This concept focuses on showcasing the keyboard’s customizability and control through its interactive relationship with the surrounding - a structure that encapsulates it, and a pixel particle field. Whilst revealing and activating the new physical attributes of the keyboard, the surrounding will transform/animate in tandem to represent the sub-line features of the individual KSPs.
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Styleframes Development
FUTURISTIC. MODULAR. ELEGANT.
A cinematic hybrid of RGB chroma HUD UI screen interface elements and sleek sci-fi materials. We focus on the intricate details spread across the whole environment as it transforms in conjunction with showcasing the different physical keyboard features. With a shallow depth-of-field, the elements in the distance will create a majestic and beautiful bokeh effect.
Shot Lineup
For maximum immersion, we imagine this video to not only to be a visual experience, but an auditory one as well. Sound design would play a big part in this concept, in which adjusting parts of the Blackwidow V4 within the video would also affect the output of the audio levels, and possibly even the soundtrack, for a more immersive experience.
Storyboard
Compositing Breakdown
2D & UI Animation
Credits
Production & Execution: Carbon TV Pte Ltd
Creative Director: Artem Paramonov
Business Director : Angie Akaraskul
Project Manager: Avery Liu, Maisarah Sairon
Art Director: Charles Cheong
Concept: Sarah Wang
2D & UI Design & Animation: Sarah Wang
3D Design Lead: Charles Cheong
3D Design & Animation: Charles Cheong, Jeslyn Khoo, Amsyar Ali
Offline Editor: Charles Cheong
Music & Sound Design: Fuse Asia
