Year of participation: 2023
Category: Print
Art direction: Alexis Politis
Copywriting: Sissy Mitsikosta
Category: Print
Art direction: Alexis Politis
Copywriting: Sissy Mitsikosta
THE OSTRICH EFFECT
Only if you bring it to the surface, can you face it.
Mental health is no longer a taboo. If you feel stressed, lonely, sad
or frightened, speak out and seek support from mental health professionals.
Get informed at thalpos.org.gr
*The ostrich effect (the practice of ignoring rather than accept uncomfortable facts).
Brief
Create a campaign to inform people of all ages about mental health and encourage those who face mental health issues (or know someone who does) to accept the situation and seek help from Thalpos Organization’s professionals.
Insight
The stigma of mental health urges a big amount of world’s population who face psychological problems, to avoid asking for help. There is also a tendency of covering the problem up, hoping to solve itself in the passing of time.
Goal
When you’re dealing with mental health issues, there’s no easy way out, and so does when it comes to this campaign’s strategy! But instead of being dramatic about it, we chose to use a familiar yet cute image with great stopping power.