The final project for my M.A. Design Management course was a final project where I used combinations of skill and knowledge from previous courses and experiences. Following is the abstract and pages from my process book that will show snapshots of my processes and models. For further inquires of this project or if you are interested in becoming a stakeholder of any part of this please contact me.
ABSTRACT
The purpose of this project was to explore opportunities in building an experience for men who wish to express affection and thoughtfulness in their relationships.
During a ten week span, secondary research consisted of peer-reviewed, academic papers that explored masculine ideology and behavior while design thinking books provided models for synthesizing insights. Primary research was conducted through interviews, creative thinking activities, and surveys as men shared views of masculinity, relationship experiences, and ideas of how to encourage men in expressive traits. Through analysis and synthesis of insights gleaned I discovered numerous opportunities.
The project concludes with the introduction to a brand called We Remembered that not only offers products that represent men’s affection and thoughtfulness but provides services and experiences that enable men in their expressive traits. What started as a project focused on greeting cards concludes with a brand focused on sparking change, crafting messages of intention, and providing a platform to connect tribes and individuals. As men grow and develop both in expressive traits and in the mastery of skills, the echo of “We Remembered” will be heard as relationships and social norms are changed.
