LYFT CASE STUDY
UX Challenges
I wanted to know what type of UX challenges Lyft faced while designing the app.
Usability - It must solve a compelling user issue
Reliability - Everything must work seamlessly and be as transparent as possible (Ex: ride times and costs)
Differentiate - It must be visually and interactively interesting (Ex: Lyft’s glowing buttons and interactive options menu)
I wanted to know what type of UX challenges Lyft faced while designing the app.
Usability - It must solve a compelling user issue
Reliability - Everything must work seamlessly and be as transparent as possible (Ex: ride times and costs)
Differentiate - It must be visually and interactively interesting (Ex: Lyft’s glowing buttons and interactive options menu)
Reasons for Redesign
- Poor representation of the driver that is requested
- No transparency about price or estimated time of arrival
- Cars were not directional
- Poor use of color
- Options panel awkwardly placed
- Request Lyft is vague for first time users
- No transparency about price or estimated time of arrival
- Cars were not directional
- Poor use of color
- Options panel awkwardly placed
- Request Lyft is vague for first time users
OVERVIEW
• Always practice transparency customers appreciate it when a product they use is clear to them. If it is transparent, it fosters user trust. Displaying the approximate cost of the ride was a much-needed change
• In the event that a product does not work, it needs to be redesigned. Trying to redesign something to see if it works is a viable option
• In the process of redesigning your product, user testing plays an important role, we can run a successful business even with a simple logic coupled with a good UX UI
• When it comes to UI, using bright primary colors is always a smart option.
• Never be afraid to redesign the product at any given time, it can probably take more than few tries to get it right, to get to know what the users want. A company's design team of 5-6 individuals cannot determine what the users want or would like to use. The ratio of workers in a team to the number of users who use the product is probably much higher; it's always preferable to listen to user feedback and keep redesigning until the goal is met.
• At this digital age safety is of primary importance, so the app displays only the important information like license plate, car, and name of the driver.
1. Increased Transparency and Security
2. Using Primary colors
3. Using Ergonomics
KEY TAKEAWAY
- The company’s value in business is directly in proportion to user experience.
- User testing provides a clear picture of whether the business is on the right track.
- Quantitative data must be analyzed. As a result, qualitative data is useful, and that is what Lyft is emphasizing on more now.
- Keeping up with the times and redesigning the application as needed.
- Continue to innovate the existing product to stay relevant.
IMPROVEMENTS
- Add a bell icon to raise an alert to emergency contacts when the driver is taking a different route other than the route suggested by maps
- Adding an additional feature to pick up food from a restaurant and deliver it if it is on the way to pick up a customer for the ride
- Offer discounted price to loyal or regular customers
- Splitting the price for the number of stops added from the pickup point to destination
