*This is a client brief for Studio project module school assignment*
GreenSpace+ is a ground-up initiative on East Coast. We foster partnerships between People, private and public (3C) sectors to plan, organise and implement sustainability initiatives to engage the community. We harvest the power of community actions, bringing residents, social enterprises, aspiring entrepreneurs, and volunteers together to support the national movement towards a greener and more sustainable Singapore. Greenspace+ explore sustainable living created by the community and for our community
It is a self-service community equipped with energy-efficient technology where people can freely explore, initiate and learn about ecoprojects whilst forging valuable relationships with their neighbours. GreenSpace+ has something to offer to everyone: With visitors and volunteers, GreenSpace+ eco-partners will create programmes to promote sustainability to visitors and train volunteers to fulfil their hands-on practitioner roles successfully and confidently, leading to a change marker for sustainability.
Objective:
We were tasked to create a holistic brand identity and experience for GreenSpace+ to evelop a compelling brand strategy, brand story and brand identity to support the vision for this space.
