The brand Pikl aims to bring fun and liveliness to the world of fruit spreads. The name, short for "pickle" accurately reflects the playful and energetic vibe of the brand. 

The logo design has been created to show the heart of the brand. It has a unique font with delicate "leaf" design to show the company's focus on naturalness and being environmentally friendly, also the bold type shows company’s sustainability. The strong difference between the brand colors makes it noticeable in a busy market. The primary color used in the logo is a deep green, which represents the company's commitment to nature and the environment. The secondary color, a warm pink, conveys a sense of energy and vitality, which speaks to the company's passion for sustainability.

The overall design of the logo is clean and modern, with a minimalist approach that ensures it is easily recognizable and memorable. In addition to its aesthetic appeal, the logo has been carefully crafted to be versatile and adaptable to a range of applications, from digital media to packaging and signage. Its simplicity ensures that it is easily scalable and can be used across various platforms without losing its impact.