I created a new postpaid campaign for a telco brand that focused on the concept of "easy." The goal was to show the audience that life is easy when you are on the Postpaid side.
We used visual representations of "easy" such as a large basketball basket, a bending coconut tree, and a video to highlight how effortless it is to use and switch to our postpaid plan.
Below are some rejected ideas that showcase different interpretations of the "easy" concept:
