Martello Strategies | Visual Identity
Martello Strategies is a technology-driven investment company that builds custom alternative investment products for individuals, institutional investors, and investment advisers. A martello is an 18th century cylindrical fort.
Solution
The Symbol is an abstract interpretation of a Martello fort. It is created with a letter "M" placed vertically to depict the cylindrical shape of a Martello. The logo captures the safety and defensive symbolism of the fort while also maintaining a modern look to express the technological approach of the company.
