This is a display of my Jack Daniels advertisement project which took me 35 hours in total. It explains my ideas, how it was made & the passion behind it.
Jack Daniels is one of the most, if not, THE most famous Whiskey to date & is sold all around the globe. It was an entrance point for myself into Whiskey & I fell in love with it the second it touched my tongue.
With its great flavour & rustic approach to marketing & packaging, I had to create an advertisement dedicated to this unique beverage.
18+ / DRINK RESPONSABILY.
This was my first of the two advertisements to create. I wanted to create a rustic, stylised poster which fully captures the taste & feel of the standard Jack Daniels Whiskey. Adding in a lot of raw materials such as wood, leaves, barrels etc... all add to the replication of taste of the famous Jack Daniels.
I also created an advertisement poster for the honey variant of Jack Daniels and wanted to really show off the honey aspect of this beverage, including honey, bees & nature to bring a light, vibrant atmosphere. This really pushes the idea of sweetness and luxury.
