Purel is a new skincare brand that aims to provide high-quality, natural products to consumers who prioritize both skincare effectiveness and aesthetic appeal.

The packaging design is a crucial aspect of the brand's identity, as it reflects the brand's clean and modern aesthetic. The utilization of soft, muted hues for the packaging conveys a sense of purity and cleanliness, which aligns with the brand's focus on natural ingredients.

The typography used in Purel's brand identity was chosen to reinforce the brand's minimalistic and modern style. The typeface used is a clean, sans-serif font that conveys a sense of simplicity and clarity.

Purel's brand identity is characterized by its modern, minimalistic and clean style. The brand's use of simple packaging design, clean typography, and understated color palette all reinforce the brand's focus on simplicity and naturalness. Purel's consistent design language across all marketing materials helps to establish brand recognition and reinforces the brand's image.