MTV International Women's Day: Artist ident
I was asked by MTV to create and ident to celebrate the International Women's Day. It was super nice working in this project since I had full creative freedom. At the beginning I panicked a bit, but soon I got confident to do what I really wanted. I made a list of things related to IWD and a list of things I like to draw. Two of the key phrases I wrote down were: We are stronger together and women as nature. By merging this concepts I decided to create visual metaphors showing the strength and togetherness among women. I took inspiration from nature (as always), costume design, performance and contemporary dance.
Here are some still images of the process. The ident is divided into 6 scenes, 5 of them explore different nature elements through costume design and movement. As the animation progresses we see the women getting closer to each other. For this animation I designed 26 characters, each of their outfits ins inspired by the nature elements I chose to represent: Trees, lava, ocean tides, storm clouds and weeds.
