Bakery Brand Guidelines
Brief: To create a new logo and set of brand assets for a start up bakery in Merseyside. The brand had to be pink & green and had to convey being trustworthy & fun.
Goals: With the logo I chose a serif font as the main typeface as these are associated with being trustworthy and mature and a sans serif for any body text. To showcase the fun element I incorporated a small whisk illustration into the logo as this can also be taken out and used for packaging; stickers, social media story covers and fill the gap in the logo whilst clearly conveying what the business is.
From this I created some brand assets which can be seen below.
