Multiply India
I led the social media design for Multiply India, a financial literacy undertaking aimed at uplifting underprivileged women. The brand needed social media posts that resonated with their audience and strongly conveyed the essence and purpose of their online platform. The idea was to create a social media identity that would reinforce brand acknowledgement amongst the users as well as effectively represent the target audience. I incorporated the brand colour palette in combination with images that represent the people that the brand would directly engage with. Along with images, I made use of iconography to convey the information in a simple and comprehensive manner.
