#HaveTheTalk Campaign
Semester 5 Copywriting Project
The Brief
- Design a Campaign with a TVC and supportive 2-3 videos compiled on a non-generic Social Issue.
The Campaign
Social Issue: Sex Education
Idea: #HaveTheTalk urging people to talk about the non-generic issues that come with sex education, early pregnancy is just one of the known problems of lack of Sex Education.
The Campaign starts with how a scared daughter walks to her house, the mother, ignorant of giving the talk, closes her running television because there was a condom ad on TV. The daughter later discovers her missed period is in fact an early pregnancy. The film continues with two stories about the lack of Sex Ed and urging parents, peers and adults to #HaveTheTalk with people.
My Roles
- Campaign Ideation
- Scripting and Editing
