Extending a Seismic Love Story From Screen to Print for National Geographic's Fire of Love
Packaging | Print | Promotion
An Academy Award® nominee for Best Documentary Feature, Fire of Love is a lyrical celebration of the lives and work of trailblazing volcanologists Katia and Maurice Krafft. Breathtaking footage taken from the Krafft’s spectacular archive illuminates the love they share for each other, and the natural world in an engaging coffee table book mailer.
CHALLENGE
Craft a limited edition companion piece to share with critics and press that serves to reinforce the film’s poignant impact and accolades.
Craft a limited edition companion piece to share with critics and press that serves to reinforce the film’s poignant impact and accolades.
INSIGHT
The Kraffts’ own words thread a narrative that brings powerful imagery to life through their unique philosophical lens, mirroring the experience the documentary delivers in sound and footage.
The Kraffts’ own words thread a narrative that brings powerful imagery to life through their unique philosophical lens, mirroring the experience the documentary delivers in sound and footage.
APPROACH
Fire of Love’s most powerful imagery is fiery and arresting. The book shell brings that dynamic drama to the forefront, using color and texture to invoke lava flowing against volcanic rock. The enclosed book with carefully curated full-page imagery creates delightful juxtapositions, and situates the Kraffts as they lived—as natural forms belonging to their volcanic landscapes.
Fire of Love’s most powerful imagery is fiery and arresting. The book shell brings that dynamic drama to the forefront, using color and texture to invoke lava flowing against volcanic rock. The enclosed book with carefully curated full-page imagery creates delightful juxtapositions, and situates the Kraffts as they lived—as natural forms belonging to their volcanic landscapes.
EXECUTION
The matte coated box plays against super glossy UV coated lava imagery on the box interior and book cover, and a foil stamped title pops off the matte black field. Opening the cover reveals reflective foil board title spread—conjuring the space-age protective gear worn by Katia and Maurice Krafft—and a contrasting matte red title stamp.
The matte coated box plays against super glossy UV coated lava imagery on the box interior and book cover, and a foil stamped title pops off the matte black field. Opening the cover reveals reflective foil board title spread—conjuring the space-age protective gear worn by Katia and Maurice Krafft—and a contrasting matte red title stamp.
A STRIKING PERSPECTIVE
Compiled from motion footage and the Kraffts’ photo archive, the images in the Fire of Love book were selected and combined to invoke the couples’ unique point of view as scientists and human beings experiencing nature in extreme and inspiring conditions. The books are limited edition and hand-numbered, honoring the Kraffts’ legacy, energy, and outlook.
Compiled from motion footage and the Kraffts’ photo archive, the images in the Fire of Love book were selected and combined to invoke the couples’ unique point of view as scientists and human beings experiencing nature in extreme and inspiring conditions. The books are limited edition and hand-numbered, honoring the Kraffts’ legacy, energy, and outlook.
