CRD is an innovative company that has established a collaborative partnership with the United Nations, working in the research and development sector to advance human development. With the goal of bringing their organization closer to the community and enhancing their brand presence, CRD sought to uplift their logo. In response, I have constructed a brand journey that outlines the process through which I arrived at a concept that would resonate with the community and accurately reflect CRD's mission and values.

Through a comprehensive analysis of CRD's existing branding elements and a thorough examination of their target audience, I identified key themes and messaging that would form the foundation of the new logo design. I then embarked on a series of ideation sessions, exploring a wide range of creative concepts and refining them to arrive at a final, polished product.

Throughout this process, I placed a strong emphasis on ensuring that the new logo was not only aesthetically pleasing but also reflective of CRD's commitment to innovation, collaboration, and community building. By utilizing color theory, typography, and graphic design principles, I developed a logo that embodies the essence of CRD's values while also remaining accessible and engaging to their audience.

Overall, the new CRD logo represents a significant step forward in the company's branding efforts, reflecting their ongoing commitment to excellence, innovation, and social responsibility.