Brand identity
Jaga
What is Jaga?
Jaga is a cutting-edge advertising translation technology that leverages the latest advances in artificial intelligence and natural language processing (NLP) to offer you the most accurate and effective ad translations. Jaga's state-of-the-art algorithms analyze every aspect of your ad, from the tone and style to the cultural references and idiomatic expressions, ensuring that your message comes across loud and clear in any language. With Jaga, you can be confident that your ads will resonate with your target audience, wherever they are in the world.
What was the challenge?
The team's challenge was to create an identity for a translation technology that embodies the complexity of artificial intelligence while maintaining a timeless, user-friendly format that highlights every solution it provides. This included designing a logo and developing a character and visual language that communicates the brand's essence. Additionally, the team had to research the market and come up with a unique positioning statement that distinguishes the brand.
