The logo doesn’t feel static and allows for a variety of executions while maintaining its consistent visual language. We also created a smaller “R” badge that requires less real estate and can be used as a kind of official seal for all things rhythmic. And typographic. The supporting typeface is the indefatigable Benton Sans by Font Bureau.
Because much of the promotion for the conference happens online, through like-minded web sites, the logo had to work at small sizes. Simply shrinking the logo was unacceptable as it became hard to read and lost the pleasant rhythm of its concentric lines, so we drew an alternative set of logos using only three lines for small applications. The same concept applies for print-based logos that need to reproduced at small sizes.