I designed a display unit for the Lee, Wrangler and Vans store, with different permutations and combinations of Visual Merchandising elements.

I proposed a double height unit with different compartments, giving them different back wall texture, ranging from wooden planks, to brick, to concrete. This helped break the monotony and giving individual compartments their own character. I took the Lee history of denims, jackets and overalls to create my story and propped it with different elements of visual merchandising. The lower part of the unit was designed to be used as a merchandising fixture.

 

The final unit after production can be found here - https://www.behance.net/gallery/16503859/Lee-VF-Brands