一品景芝 三味天下
创新 芝麻香型白酒
一品景芝作为中国白酒芝麻香型代表，融合“酱、浓、清”三种名酒香型之工艺精华，成就了珍稀芝麻香。自问世以来，荣耀不断。
Yipin Jingzhi brings tastes of the world
Innovate the sesame-flavor liquor
Yipin Jingzhi, as the representative of the sesame-flavor liquor in China, integrates the technical essence of three famous liquors, namely "sauced, dense and clear" and produces rare sesame flavors. It has attained various honors since its birth.
以设计之用
闻见珍稀芝香
2022年，景芝白酒为传承千年酿酒技艺精华，邀请OCD甲古文创意为品牌注入更多文化厚度，以全新商业逻辑视角升级芝香·20系列，通过执着求索让芝香的珍稀价值不断被发现与认可。
Through exquisite design
It presents rare sesame flavors
In 2022, in order to inherit the one-thousand-year brewing techniques, Jingzhi Liquor invited OCD to inject more cultural connotations into the brand and upgrade sesame-flavor · 20 series through the brand-new commercial logic, so as to make the rare values of the sesame flavor keep being discovered and recognized through persistent quest.
融入东方哲学思考
刷新品牌厚度
芝香20是景芝的高端系列，拥有多年的口碑积累与品牌印象。我们提炼出一半经典，一半创新创意理念，让一品景芝20焕发新的生命力。
Integrate oriental philosophical thinking
Refresh brand depth
Sesame-flavor 20 is a high-end series of Jingzhi, with long-term reputation accumulation and brand impressions. We proposed the creative idea of half classics and half innovation, thus revitalizing Yipin Jingzhi 20.
何为景芝好酒？
焕发景芝好酒生命力
在传统文化中，「鼎」具有开创意义的象征，在logo设计上，我们将「鼎」与「景」相结合，象征景芝问鼎芝香型白酒的标志地位。
What is Jingzhi quality liquor?
Revitalize Jingzhi quality liquor
In the traditional culture, [Ding] symbolizes initiation. In terms of logo design, we combine [Ding] and [Jing], symbolizing the status of Jingzhi Wending sesame-flavor liquor.
专属颜色-景芝蓝，提取景芝酒厂，当地皇家风格建筑的颜色，是一种更深层次的蓝，厚重有力但不失轻盈通透之感，让人联想到水、天、云的诗意感；同时，作为一品景芝最高端产品，以金色取意于人生的至高境界与品牌基因的融合，如登顶云端的辽阔与放达。
The exclusive color - Jingzhi Blue, is extracted from Jingzhi Wine Factory, which is the color of the local imperial architecture. It is a deeper blue, which is profound and transparent and associates people of the poetic picture of water, sky and cloud; Meanwhile, as the highest-end product of Yipin Jingzhi, it uses gold to symbolize the loftiest realm of life and the integration with the brand gene, which seems like the broadness at the peak.
「瓶型」创意在传承经典的基础上融入现代设计手法采用钻石切割效果，彰显产品的品质感；寓意随着时间的沉淀，岁月的更替，一品景芝的品质如同凝结的钻石，珍贵无比。
The [bottle] creativity adopts the diamond cutting effect by inheriting the classics and integrating modern design techniques, thus showing the product's sense of quality. It symbolizes that with the passage of time, the quality of Yipin Jingzhi will be as precious as the diamond.
「瓶盖」灵感来源于在景芝镇发掘出土的大汉口文化时期的薄胎黑陶蛋壳高柄杯，美轮美奂。印证了景芝的千年历史的酒都文化。
The inspiration of [bottle cap] comes from the eggshell high-handled cup of thin and black pottery in the Dahankou cultural period, which was excavated in Jingzhi Town, which is quite beautiful. It has witnessed Jingzhi's one-thousand-year culture as a liquor capital.
形似灵芝的「杯体」设计，契合景芝的在地文化脉络。在复刻经典的同时，融入钻石切面的现代表现手法，以提升瓶盖的整体光泽度与品质感。
The [cup] with the shape of lucid ganoderma keeps in line with the cultural context of Jingzhi. While copying the classics, it is integrated with the modern performance techniques of diamond sections, so as to improve the overall glossiness and quality of the bottle cap.
结语
一品景芝从发现“芝麻香”，研究“芝麻香”，到芝麻香型白酒的最终确立，用了整整半个多世纪。如今，OCD甲古文创意，以创意突破与改写产品，为“一品景芝”赋能，正向世人展示出独特的神韵。
END
Yipin Jingzhi has used more than half a century to discover "sesame flavor", study "sesame flavor" and finally produce the sesame-flavor liquor. At present, OCD is empowering "Yipin Jingzhi" and showing its unique charm to the world through creative breakthrough and product adaptation.
