Federico Stura's profile

Jägermeister Global Social Media Strategy 2022

Federico Stura
•
THE BRIEF


For the past years, there had been a lack of clarity around the role of global social channel of Jägermeister. The challenge at hand was to develop a social strategy which is more enabling and inspiring for the local markets. As well as reinforcing the brand image as a global power for best nights towards consumers.
Therefore the idea was to define four content pillars that celebrate human connection within nightlife. These frame the content created for the channel and pick up the biggest mood boosters, connect emotionally and identify trends. This was executed through periodic postings, reels and stories. Among other these cover topics such as nightlife habits, social rituals, creativity, intercultural experiences, music, street art, food and drink.

Client: Mast-Jägermeister
Role & Responsibilities: Art Direction, Concepting, Social Strategy, Creative Direction, Copywriting and Graphic Design
Copywriting: Mona Mandouri & Angeliki Karnoupaki
Year: 2022
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy
Advertising creative ads digital art direction graphic design Jagermeister marketing social media Social Media Design Social media post strategy

For more about the project check out the Insta feed
Agency: la red Berlin
Location: Berlin, Germany
Date: 2022
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Jägermeister Global Social Media Strategy 2022
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Federico Stura's profile

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Federico Stura's profile
Berlin, Germany

Jägermeister Global Social Media Strategy 2022

Campaign for Jagemeister Instagram channel. Regular postings based on the insight that "Best nights are about the people and good vibes, not abou Read More

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