Over the last couple of years with different projects for different clients, a lot of RND is created. Assets, concepts and elements that are never used. In a digitally sustainable way, I have merged these assets together into a (highly fictitious) concept for a brand.

It begins and ends with a zero. The car industry needs a complete overhaul. And our process involves finding out what we can build on, and what we have to let go of. Because, as we see it, the car industry's new era begins and ends with zero.