During the designing process it was decided that the company would be targeted towards wealthier clients and meant to be a luxurious tea brand. At first the logo was going to be kinda a futuristic design but then it was decided to go another route and use a typographic logo. Once the logo was decided concept art of the box was a thought to be a polygonal design. Once the Box was thought of a color pallet needed to be decided and used a violet inspired color pallet was selected. It was given kinda of a crystal gradient. Using a minimalist design and a soothing color pallet the design matches the flavor perfectly.