Plylam Impex is a leading supplier of century ply marine plywood, rigid pvc board, waterproof plywood board, glossy laminated plywood, and commercial plywood from Patna, India. The client asked for a contemporary, reflective logo that reflected the company's products while maintaining the brand's distinctiveness. The target audience for the product was new home owners in the age range of 30–60 years old. The logo especially needed to have an element that represented the target audience.