Attessa IV owner's brochure for Dennis Washington, Washington Corporations

Some time after Mr. Washington purchased the Attessa III, he added a fourth boat to his floating offices, prompting a need for an owner's brochure. After designing the book for Attessa III, the expectation was to create an even more elegant book for Attessa IV. I collaborated on the design with the Director of Communications at Washington Corporations. Hundreds of breathtaking aerial, exterior, interior, and detail images of the boat were reviewed. I selected images and created the book design as a tour, as though you were stepping on board, and what you would see as you wandered from deck to deck. I coordinated print estimates, printing, and book bindery with the client's chosen A+ printer. The director and I developed a luxury, hardcover, smyth-sewn brochure that Mr. Washington gave to guests, clients, and prospective buyers.

Spreads from the brochure

Design planning: format, flow, and content maps