REDEX:
Unlocking easy and efficient trade opportunities for all,
with their global network and expertise
with their global network and expertise
T-RECs is a one-stop platform for companies to buy and sell Renewable Energy Certificates (REC). For example, renewable power generators can monetise their REC through the platform, brokers can trade them, and buyers can buy them to meet their Environmental Sustainability Goals.
Each Megawatt Hour of renewable Energy generated = 1 REC. REC are Tier 2 renewable certificates, which can be offset against electrical usage. The issue was that T-RECs wanted to offer more than REC, and TRECs was already an established name in Taiwan (Also trading REC).
Tangible’s task was to rebrand and rename T-RECs and its product Apps. A communication activation plan was also required to communicate the new brand to customers, investors and partners. Tangible’s methodology of modelling and testing hypotheses proved very influential across the different opportunity areas.
Developing a new name is always highly subjective, but the process becomes more objective with a strong brand positioning. The neologistic name, REDEX, was finally selected and taken from Renewable Digital Exchange. REDEX in mathematics means something that can be reduced according to the rules of a formal system.
I helped to create the REDEX logo and adapted it for its different product Apps; REHash, REHash Lite, and RESuite.
Thank you!
