Client / CARTLY
Industry & Location / ONLINE - CANADA
Scope of work / BRANDING
Cartly is an online grocery store specializing in South Asian groceries and staples, delivered across Canada. We were tasked with rebranding the company on all platforms, giving it a fresh look while connecting with their niche audience on a personal level. Our goal was to reflect the vibrant culture of South Asian people through vibrant color and illustrations.
Industry & Location / ONLINE - CANADA
Scope of work / BRANDING
Cartly is an online grocery store specializing in South Asian groceries and staples, delivered across Canada. We were tasked with rebranding the company on all platforms, giving it a fresh look while connecting with their niche audience on a personal level. Our goal was to reflect the vibrant culture of South Asian people through vibrant color and illustrations.
Another major aspect of this project is the logo. Cartly aims to be more than just an online shop, but a place that reminds users of their culture and roots. As a means of communicating this, we designed a dynamic logo containing typography from all the major South Asian languages.
Thank you
