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Coca-Cola Illustrations for Human Resources

Ana Cuna
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ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
Illustration project for the Human Resources section of Coca-Cola.

The project consisted of making 4 illustrations that will reflect the specific values of the brand that are shown below.

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Proyecto de ilustración para la sección de Recursos humanos de Coca-Cola. 

El proyecto consistía en realizar 4 ilustraciones que reflejaran los valores específicos de la marca que se muestran a continuación.


ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
Client: Coca-Cola
Agency: Mind Gym
Art Director: Ewa Hackworth
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
The illustrations will be for internal use for the Coca-Cola brand, supporting corporate graphic pieces.
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Las ilustraciones serán de uso interno para la marca Coca-Cola apoyando piezas gráficas corporativas.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
We also created some illustrations of the hands that can serve as a graphic resource for the internal parts of the company.
reamos también unas ilustraciones de las manos que puedan servir de recurso gráfico a las piezas internas de la empresa.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
In the creation of the visual style we used the corporate color palette of Coca-Cola with the set of gradients that the brand has.
We alternate solid colors with gradient colors, and mass of color in black.
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En la creación del estilo visual utilizamos la paleta de color corporativa de Coca-Cola con el juego de degradados que tiene la marca.
Así, alternamos colores sólidos con colores en degradado, y masa de color en negro.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
I wanted to use the most fun and energetic part of the brand to create illustrations that would work with the values we were talking about.

We played with some elements of the packaging so characteristic of Coca-Cola such as the bottles, the bubbles, the sprinkles and the foam, and the range of colors from brown to yellow of the product itself.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
Quería utilizar la parte más divertida y enérgica de la marca para crear unas ilustraciones que funcionaran con los valores de los que estábamos hablando.

Así, jugamos con algunos elementos del packaging tan característico de Coca-Cola como las botellas, las burbujas, las chispas y la espuma, y la gama de colores de marrón a amarillo del propio producto.

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ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
First Drafts. Primeros bocetos.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
Colour Process. Proceso de color.
ArtDirection brand identity cocacola Digital Art ILLUSTRATION Isometric publicity vector
Coca-Cola Illustrations for Human Resources
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Ana Cuna's profile
Madrid, Spain

Coca-Cola Illustrations for Human Resources

Illustration project for the Human Resources section of Coca-Cola. It is a series of isometric vector illustrations that combine mass of color an Read More

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