2021 3D Motion Design Freelance
Drum&Black
―Sophistication, Spiced.
Director/Designer: Jay Culley
―
English rum manufactor Drum&Black asked me to direct and create a 30 second hero film for them. It was used across social media to represent their iconic branding whilst also showcasing the ingredients behind the popular rum.
Slick, easy-going and composed, the edit swiftly presents the brand identity through the tone and colour of the imagery. It focuses on concepts of distortion and deformation, inspired by the refractive nature of the product design.
Slick, easy-going and composed, the edit swiftly presents the brand identity through the tone and colour of the imagery. It focuses on concepts of distortion and deformation, inspired by the refractive nature of the product design.
