The Craft Cluster initiative at NIFT is designed with the objectives to sensitize NIFT students to the realities of the craft sector and give insight into regional sensibilities and diversities, resources and environment.
For our Craft Research Documentation (CRD) six of us were headed to Nakodar in Punjab to study the dhurries crafted there.
This is how Khabbey Sajjey came to be.
After weeks of secondary research and a week of interacting with artisans on the field it was time to create a document for all our research. This started ideation for what we could call this document and a branding for all collaterals attached to the same.
Khabbey Sajjey means left-right in punjabi (the most widely spoken language in the state of Punjab). This name is inspired from the movement of a shuttle within a loom and its rythm.
Dhurries are an everday commodity not like other more popular and opulent crafts. Our design for the document cover and its layouting would reflect the same through its minimal and geometric design.
As not all the reader would be able to comprehend the title written in gurmukhi script we need a tagline which would reflect the craft and our journey of documentation the best. Hence, ‘from the left to the right, a shuttle to the dhurries of Nakodar’.
After a few iterations we were able to land on a cover and design language that talked about dhurries in a contemporary, minimal manner without losing the essence of the craft.
Here are few spreads from the document.
Along with the the document we filmed a documentary of the same name.
