Liberty Insurance Vietnam Integrated Branding Campaign
The objective: To scale up LIV’s digital and direct business and widen their distribution network, especially with COVID-19, the Liberty brand and its core products (Motor, Accident & Health lines) are required to be communicated, strengthened and spread effectively on 3 key channels: Digital (Online), large cities and key Provincial areas (Offline).
The understanding:
Any impact on the lifelines affects your life!
For life, there is Life Insurance. How about the lifelines?
How about the car that you saved up for 2 years?
The car that takes your family to joyous long drives.
How about the apartment that took overtime and saved up bonuses for years?
The house that becomes the proud cove for your loved ones.
For these precious assets, you need specialised insurance.
The big idea: Your precious protected!
The understanding:
Any impact on the lifelines affects your life!
For life, there is Life Insurance. How about the lifelines?
How about the car that you saved up for 2 years?
The car that takes your family to joyous long drives.
How about the apartment that took overtime and saved up bonuses for years?
The house that becomes the proud cove for your loved ones.
For these precious assets, you need specialised insurance.
The big idea: Your precious protected!
Credit
Client: Liberty Insurance Vietnam
Media agency: Mediacom
Creative agency: Studio Ten
Creative director: Rajib Gupta & Ankita Ghosh
Copywriter: Linh Vo
Designer: Phuong Nguyen, Thanh Hieu
Client: Liberty Insurance Vietnam
Media agency: Mediacom
Creative agency: Studio Ten
Creative director: Rajib Gupta & Ankita Ghosh
Copywriter: Linh Vo
Designer: Phuong Nguyen, Thanh Hieu
(Different posts featuring a variety of LIV' insurance products)
