A—17 DENTAL CLINIC.
Clinic of precision treatment and a systemic approach to health. Our task was to fully launch the brand into the market: from developing the name to a 360 creative campaign.
Positioning.
Based on qualitative and quantitative research, we found that most people who are faced with choosing a dental clinic or dentist first try to find out if anyone they know had a good experience, which is composed of many factors. People are afraid of poor quality treatment, and the topic of health in general is very sensitive, so it is important for people to exclude "negative interaction experience" from their choice.
Based on the research findings, competitive environment, and the market as a whole, we developed the positioning: "Precision treatment and a systemic approach to health" — this speaks of reducing the probability of mistake, exclusively high-quality treatment methods, a deep and systemic view of health (treating the person, not just the disease), and confirms a high level of service.
Visual identity.
To demonstrate precision and systematicity, we developed a clear and easy-to-use visual identity that will help to differentiate from competitors, enter the market, be memorable, and convey all the key image attributes.
The idea is very simple. The concept of "Aesthetic Dentistry" describes the ideal smile and tooth size based on golden proportions, which can be considered ideal, but teeth will not become beautiful if they are not healthy. In addition, dental health has a direct impact on a person's overall health. Based on this approach, all digital and offline layouts are built.
