Replay
Replay is the conceptual subsidiary of Spotify, aimed to propel the way we experience music into the next phase of evolution: Holographic Concerts.
Courtesy of PhotosbyAM (www.photosbyam.com) for images above
The Brand Bible
The Brand Bible explains the history and motivation behind Replay. Frequently asked questions such as "How are the holographic concerts actually made?" are addressed in detail while providing readers special insight into the research that led the design.
Pictured below is the Brand Bible itself, placed in an acrylic box encapsulated with acrylic and fragments of crushed cds (See Replay - Spatial Design: Talisman). The Brand Bible is located in its permanent holding place, the archive reference room, at Pasadena Art Center College of Design's library.
Promo Materials
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