Amor. De todas as formas, de todas as cores
Amor is love in Brazilian Portuguese.
Illustration, lettering and graphic pieces for fictional campaign, designed for big cities, like São Paulo which is where I was born and live. Large metropolises tend to have in common the rush, the grayness of the streets, the huge flow of busy people who do not stop for nothing…
The campaign main goal is to celebrate the diversity of love, this inherent feeling that every human being have, but is also felt differently by each of us.
To simbolize this concept I created the slogan "In all shapes, in all colors”.
The graphic pieces are placed in urban spaces and to bring attention, I chose a very bright color palette. Products and posts for social media were created to spread the word further.
