Scentsy reached its 10 Year Anniversary in 2014. Since the company turned 10 years old, a fresh new look to the icon was suggested. The concept was based around authenticity, generosity and simplicity so a hand drawn approach to the type and imagery was utilized. The icon was placed in various collateral material including the Spring/Summer 2014 catalog cover, printed material, web promotions, packaging, video, clothing, and various convention campaigns.