This is a fictional project of design and advertising campaign, inspired by the brand 'Monster. The idea of the project was to create a fictional line of Monster energy drinks, using "monsters" from brazilian folklore and flavors of Brazilian fruits. The idea evolved into a campaign for the preservation of the forest and its biodiversity. Exploring the mythology and legends of Brazilian folklore, you often come across a common objective among these powerful creatures: the protection of Brazilian forests, safeguarding them from animal hunters, river miners, and deforestation. These stories convey the importance of preserving nature and its biodiversity.
Recent data showing the advance of deforestation and the destruction of the Amazon and its indigenous communities reinforce the need for collective action to protect them. The revival of Brazilian folklore legends can be an effective tool to raise awareness in society about the importance of forest preservation, as well as stimulate interest in and exploration of the topic.
Brazilian folklore is a valuable part of Brazilian culture, and its preservation helps to foster a sense of protection for our forests.
Campaign title: "Monstros do Folclore Brasileiro: Uma campanha pela Amazônia" (Brazilian Folklore Monsters: A Campaign for the Amazon)
Slogan: "Energia para preservar" (Energy to preserve)
Slogan: "Energia para preservar" (Energy to preserve)
