This print ad titled 'Sponge' was created to position Sunlight as the unbeatable grease removal liquid soap. The campaign was designed for the the House and Garden industry.
Credits
Advertising Agency: Ogilvy Durban, South Africa
Concept: Sifiso Hlongwane
Copywriters: Sifiso Hlongwane, Tyrone Andrey
Art Directors: Dylon Dreyer, Stephen Craig
Copywriters: Tyrone Andrey, Sifiso Hlongwane
Photographer: Tony Purnell
Agency Producer: Kagiso Africa
Art Directors: Dylon Dreyer, Stephen Craig
Copywriters: Tyrone Andrey, Sifiso Hlongwane
Photographer: Tony Purnell
Agency Producer: Kagiso Africa
