For the 101st edition of the ADC Awards, DDB Paris created a playful campaign to encourage creatives worldwide to enter their work. 

The campaign featured seven talented illustrators, animators and artists from around the world. Each artists conveyed what goes into an idea, their search for inspiration, and all the secret ingredients needed to generate great creative work. And therefore celebrate the creative community, paying tribute to their creativity through a series of visuals that are as unique as the creative process.