Own a piece of the ultimate thrill.
In the restless pursuit of perfection, limits must be pushed, and boundaries redrawn. Forged by the spirit of Secretlab and Lamborghini, they have come together to design the perfect fusion of technology, innovation, and craftsmanship.
A concept design driven by Italian craftsmanship and science-backed ergonomics. Groundbreaking innovations executed with unrelenting perfection.
With a sitting experience that is nothing less than exhilarating, this design is inspired by the pure emotion of the ride, paying tribute to Lamborghini’s heritage.
Race beyond your limits with Secretlab for Automobili Lamborghini.
Styleframes
Storyboard
Chair Texturing & Look Development
2D Animation
Experimenting with different typography styles and visuals, we sought to create a design that served to be consistent across both Secretlab and Lamborghini's visual language.
It was important for us to capture the sense of unity and cohesiveness of the message that is being communicated to the audience. After undergoing several iterations, we arrived at a desired aesthetic that isn't too overpowering, but one that exudes more elegance and nuance in bringing the message across.
Final Shots
Credits
Production & Execution: Carbon TV Pte Ltd
Creative Director: Artem Paramonov
Project Manager: Angie Akaraskul, Maisarah Sairon, Avery Liu
Art Director: Charles Cheong
Concept & Storyboard: Sara Sim, Scott Hew
2D Design & Animation: Xin Min Ng, Joel Koh, Scott Hew
3D Design & Animation: Scott Hew, Xin Min Ng, Caryl Song, Amsyar Ali
3D Chairs Texture & Lookdev: Yan Ho Kung
Offline Editor: Scott Hew, Xin Min Ng
Online Editor: Scott Hew, Joel Koh
Music & Sound Design: John Chow
Special Thanks: Kabes Osman, Kyle Nai
