JOANN X Lauren Lewchuk
Artist Brand Series
Fabric Collection
This project is a dream collaboration with Joann Stores. I created several seamless patterns to be printed on premium cotton quilt fabrics as part of the Joann Artist Brand Series.
I loved having the freedom to create a fabric collection in my own unique style with my abstract botanical and psychedelic imagery. The end result is a nine print collection of colorful and whimsical abstract and floral prints.
Typically, with quilt fabric collections there need to be three different types of designs: hero, intermediate, and blender. Hero designs are the more elaborate and detailed designs of the collection and there are usually one or two of them. Intermediate designs compliment the hero designs and are a bit less detailed. Blenders are simple and minimal in design.
"Hero"
These are my two hero prints. I created whimsical floral designs with some psychedelic elements and based the rest of the collection off of these more elaborate designs.
"Intermediate"
I designed a variety of intermediate patterns ranging from ditsy floral to abstract and psychedelic...
"Intermediate"
"Blender"
For the blenders I created a minimal teardrop design in three contrasting colors.
