Be Square | Studio Project 1 (2014)
Web Design, Print Design & Creative Direction.
Be Square is a collaborative studio project done in 2014 as a final year 2 assignment. The self-initated brief is to promote the analog instant photography with Impossible (The Client) as analog polaroids are in a digtial era with a possiblilty of becoming obsolete.
We decided create an analog competition event with and online platform, would be one of the solutions to introducing this type of photography. The website documents and promotes polaroid-based sharing of stories, creating an international platform that allows talented individuals, creatives, in fact anyone to come join and share their interest in polaroid photography and help to grow the community.
As co-owner of the project, I have developed the brand identity, designed the website, created a range of printed promotional material and worked on the creative direction of the launch event (Compeition).
Visit the Be Square website here (Rough mock-up).
Credits.
Photography by Toni Cuhadi.
Photography by Toni Cuhadi.
Awards.
Crowbar Design Award (Bronze)
This is the project overview - Architecture Series.
The packaging boxes for the 3 different categories in the compeition - Architecture, Food, Portraits
The camera kit - Archi Boy ver.
A front diecut exposing the handmade disposable polaroid camera.
Camera Kit contains the disposable camera and the compeition submission booklet.
The inner side of the packaging is designed to follows the category of the kit, in this case architecture.
The handmade disposable camera.
Instructions on the disposable camera.
A feature whereby participants can count the amount of shot they used.
Overview of the 3 categories' submission booklets. Blue - Architecture, Green - Portraits & Red - Food.
Font of the submission booklet.
There is a rationale where participants write their reason for the 3 particularly selected films and it has pockets for the films to be placed into.
Behind of the submission booklet, which contains the programme schedule.
Overview of the brochure design.
The front with a square diecut.
The back design with a liquid layout.
This is the homepage of besquare, please visit the site here.
