Vroom Shroom is a concept mushroom jerky brand. This packaging was produced to serve as a sample on an event in collaboration with ePac Flexible Packaging, Totani, FreshLock, and CNG GreenArrow™ family of films.

Photo of produced pouch

The window in the mushroom rocket is an actual window where the consumer can see the product. The bottom of the pouch is a window with continuation of the design from the front of the pouch and a pun corresponding to the mushroom jerky.

Front of the pouch

ART DIRECTION: Anna Galon

CONCEPT: Anna Galon, Lorna Van Gheem

EXECUTION: Anna Galon